Telecom
Enabling a Telecom Innovation Unit to Protect Digital Games and Scale Marketing Collateral
Primary Area
Infrastructure & Cloud
Service Area
CRM
Products Used
Custom ASP. NET solution
Roles Impacted
Product Managers, Testers, Editors
Impact Highlight
~60% reduced effort in producing marketing collateral
Opportunity
The Telecom Innovation Unit was scaling a fast‑growing portfolio of downloadable and cloud‑streamed games but lacked a secure licensing, entitlement, and digital asset protection model to keep pace. Leadership saw the shortfalls at major industry events (e.g., Games Convention) as a chance to tighten governance, unify branding, and convert curiosity into revenue.
Fragmented rights management: unclear ownership, expired regional licenses, and inconsistent age/ratings data exposed the catalog to takedown risk.
No standardized secure packaging or Digital Rights Management (DRM) pipeline for third‑party game binaries and marketing assets; files moved by email and USB sticks.
Marketing teams rebuilt screenshots, trailers, and fact sheets from scratch for each campaign, creating version drift and missed launch windows.
Booth presence at exhibitions varied by region, with mismatched logos, messaging, and pricing that confused publishers and players.
Data gaps: no consolidated view of competitor offerings, price points, or attach‑rate economics to guide bundle strategy.
Limited cross‑functional accountability; product, legal, and marketing operated in silos, slowing approvals and weakening negotiation leverage.
Solution
Our consultants partnered with the unit to align stakeholders, institute defensible product‑security controls, and build a reusable marketing collateral supply chain that could scale across geographies. The engagement combined organizational redesign, repeatable processes, and enabling technology, underpinned by structured consulting workstreams focused on securing digital products and accelerating market‑ready assets.
People: Defined clear RACI across Licensing Manager, Marketing Asset Owner, and Event Readiness Coordinator.
Process: Introduced gated product intake (legal, security, localization); standardized asset briefs and approval workflows; created an event "gold master" checklist to freeze demo builds.
Technology: launched collateral DAM (Digital Asset Management) with automatic renditioning for device formats.
Impact
The Innovation Unit now launches secured, rights‑validated game SKUs through a single entitlement service, and marketing teams pull approved, on‑brand collateral kits directly from the Digital Asset Management (DAM) application. Event activations run from a standardized build pipeline that auto‑syncs licensed demo content, reducing on‑site failures and enabling consistent brand presentation across global shows.
Time to launch new game titles cut after license approval due to gated intake & automated certification.
Marketing collateral production effort reduced ~60% and cost per asset decreased via template‑driven DAM and reuse of localized components.
Games Convention lead capture improved.
Brand consistency scores in post‑event surveys rose across priority markets within one events season.
Gaming services grew, supported by evidence‑based pricing bundles derived from competitive analysis results.